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The Hidden Eye Test

1001 Optometry has recently launched a nation-wide campaign to raise awareness about eye health in Australia. In collaboration with LA-based AI artist @prospex_park, we’ve created a series of captivating visual artworks — each featuring a hidden eye test element designed to get people thinking about their vision in a unique and interactive way. In this video, our Head of Optometry and Professional Services, Margaret Lam, shares the inspiration behind the campaign and its goal: to encourage Australians to prioritise their eye health and make regular eye tests a part of everyday wellness. 👁️ Can you spot the hidden eye test in each image? ✨ Learn how art and technology are coming together to spark meaningful conversations about vision care. 🔗 Learn more or book an appointment: https://1001optometry.com.au/pages/book-an... 📍 Visit any of our 1001 Optometry locations across Australia