EngageMint: Embracing a Customer-First Approach to Drive Growth - Lizzie Chapman's ZestMoney Story скачать в хорошем качестве

EngageMint: Embracing a Customer-First Approach to Drive Growth - Lizzie Chapman's ZestMoney Story

Here's the official video of a knowledge-packed session led by Lizzie Chapman at EngageMint 2018, Bangalore. About the session: Lizzie’s session brought a fresh perspective on looking at the Indian consumer market for internet businesses. She feels that being extremely customer-centric is key to winning the Indian market, and gives us a look into how she and her team grew Zestmoney without spending big bucks on paid advertising. Her session includes points like: 1. Building a relationship with your users/customers is key for growing in a competitive market 2. Building something unique for India for the fintech market to ensure success 3. The importance of experimentation for finding success 4. A/B testing product flows to get the perfect fit 5. Importance of educating users about your product 6. Creating human touchpoint to be closer to on-ground reality 7. Thinking like your consumer is important to grow faster than your competition About the speaker: With over 15 years of experience spread across several roles in the banking and finance sector across the globe, Lizzie Chapman has seen it all. Originally from London, Lizzie has spent over 8 years in India working for various financial businesses helping her get an in-depth understanding of the Indian business ecosystem. The fintech sector has evolved rapidly over the last decade and being at the center of these developments, Lizzie brings in a unique set of perspectives and learnings to the table. About EngageMint: Hosted with love by WebEngage, EngageMint is a platform that brings together marketers and product managers from across Asia, passionate about one thing - giving their customers the ‘aha’ experiences they deserve. At EngageMint, we strongly believe that by equipping professionals with the right strategies, we can initiate a massive shift in the way businesses think about growth, product experiences, customer retention, and everything else in between. All our sessions are hand-curated and deep-dive into each aspect of user engagement and retention. So all you have to do is take notes and implement these learnings as soon as you get back to work! More details: https://stopmarketingstartengaging.co... About WebEngage WebEngage is a full-stack marketing automation and customer data platform for consumer businesses. We enable multi-channel user engagement across the users' lifecycle through Web Messages (notification, survey, and feedback), In-App Messages, Push Notifications, Emails, Text Messages, Facebook, and WhatsApp. Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain, and Grow’. ---------------------------------------------- To know more about WebEngage, visit - https://goo.gl/qM1nM4 Or you could schedule a personalized demo with us: https://goo.gl/Je2ZNC Lastly, don't forget to follow us for the latest updates from the world of marketing automation & customer retention: Twitter:   / webengage   LinkedIn:   / webengage   Facebook:   / webengage   Instagram:   / webengage   #EngageMint #StopMarketingStartEngaging #WebEngage