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Join me as I dive into the powerful process of idea generation through word mapping! In this video, I’ll be walking you through how I use word mapping to conceptualise ideas, break down client briefs, and start building a visual identity before putting pen to paper. This method is all about pulling key themes and words that resonate with the brand to craft logos, typefaces, and visual systems that truly reflect the essence of the project. In this video, we’ll cover: • Word Mapping Basics: How to pull key themes from discovery sessions and use them to guide the design process. • Building Visual Systems: Turning words into concepts, exploring ideas for logos, layouts, font pairings, and more. • Responsive Logos: Strategies for creating logos that work across various platforms and mediums. • Taking Risks in Design: Why pushing boundaries and breaking rules can lead to standout creative solutions. Featured Tools and Courses: 1. FREEBIE! The Client Process from Hi to Bye - steal my client process! https://themadebyjames.com/the-tools/... 2. Looking to get better at logo design? Check out the Logo Legends Course: https://themadebyjames.com/logo-legen... 3. Want to stay focused and inspired? Try out our FREE Let’s Fookin Focus Course: https://themadebyjames.com/fookin-foc... 4. Ready to dive deeper into typography? Learn with The Branded Type Course: https://themadebyjames.com/branded-ty... If you have questions or thoughts, drop them in the comments or email me at team@themadebyjames.com. Don't forget to sign up for my newsletter for weekly tips on design, creativity, and business: https://themadebyjames.com/newsletter Enjoy the video! MBJ ------------------------------------------------------------------------------------------------------ *If you make a purchase through any of our affiliate links, we receive a small commission at no additional cost to you. This supports our mission to deliver quality education to you. Thank you for your support. #logodesigner #designeducation #graphicdesign #graphicdesigner #graphicdesigners #graphicdesigndaily #branddevelopment #branddesign #design #designer #visualidentity #brandidentity