Business for good - Ryan Gellert, CEO of Patagonia скачать в хорошем качестве

Business for good - Ryan Gellert, CEO of Patagonia

The CEO of Patagonia on being "in business to save our home planet" Patagonia is one of the most famous outdoor brand in the world and is also famous for leading the pack when it comes to experimenting a different way of conceiving and running a business. It’s mission statement is bold and unusual :"We’re in business to save our home planet.”In this episode, I talk to Ryan Gellert, CEO of Patagonia about the big challenges of our time and the role that a business can and should play in addressing these. Interview recorded on March 10, 2020 #patagonia #transition #sustainability #businessforgood *** How do you look at the world today, what is at stake and what should we be spending more time discussing collectively? How is it possible to run a business whilst having a mission of saving the planet? What does Patagonia do differently from most companies What is the playbook?Can it be applied to all companies? Are there some things unique to Patagonia that make it possible to act this way when other companies can’t? What are the structural hurdles that prevent companies from really changing? There is now a trend around environmentalism and sustainability is becoming a buzz word. All brands are coming up with big plans to become “sustainable” and save the planet. How do you see this at Patagonia? What is your take on leadership and maintaining your values at work? Do you think that the way our economy works can change, can our system can change, and can it be done soon enough? What do you recommend the CEOs / top leaders of any organisation should start or stop doing? What scares you, and what gives you hope, when you look at the world today? What are the two books that everyone should read?