What are Flash Sales? How does Flash selling help? Strategy & Examples of Oneplus and Xiaomi скачать в хорошем качестве

What are Flash Sales? How does Flash selling help? Strategy & Examples of Oneplus and Xiaomi

View all our courses and get certified on https://academy.marketing91.com Flash Sale is a marketing strategy adopted by an e-commerce store in which substantial discounts are offered on the products for a limited time Flash Sales, also known as deal-of-the-day or daily deals have become an important part of the e-commerce business model to achieve higher sales and generate significant profit margins How does Flash Sales Help? Flash sales are immediately noticed by blogs and sites across the internet and this helps to increase visibility and improve brand awareness. Achieves goal projections and generates good NPS and profit despite the short run time. Easy to sell older inventory so that it can clear space for new products. Possible to break even on overstocked products and on items that have seen poor sales. Lowers the cost of inventory and operations. Flash Sale Advantages Lure in new customers. As it is a limited-time option the fear of missing out on a specific item encourages quick buying without overthinking. Attractive discounts encourage repeated buying and help to retain customer loyalty. A flash sale is the best place to clear out accumulated inventory. Flash Sale Disadvantages Often draw in one-time purchasers who will not stick with the company later on. If the flash sale is not organized properly with clear information it can damage the brand's reputation. The firms might see a decrease in profits because of excessive discounts. Flash Sale Strategy High-margin products with enticing discounts encourage customers to spend more and even on items they had not considered buying. Make the sale brief to create a panic so that the transaction rates remain high. The context should be worded right to make it informative and more impactful. Build hype and promote the sale in advance for gaining maximum visibility. Deliver fulfillment otherwise, the unhappy customers will not revisit the site. Offer to ship for free as it will increase engagement. Make use of exclusive and limited offers to create a buzz around those products. Flash Sale Examples 1. OnePlus 8 Pro 2. Xiaomi Flash Sale Sites 1. Groupdealz 2. FAB This video is on Flash Sales and it has the following sub-topics. Time Stamps 0:00 Flash Sales Introduction 00:20 Definition of Flash Sales 00:35 What are Flash Sales? 01:00 How does Flash Sales Help? 02:14 Flash Sale Advantages 02:59 Flash Sale Disadvantages 03:40 Flash Sale Strategy 03:42 High-margin products with enticing discounts 04:01 Make it live briefly 04:22 It Should be Worded Right 04:36 Promote the sale in advance 04:52 Deliver fulfillment 05:09 Offer to ship for free 05:25 Make use of exclusivity 05:39 Flash Sale Examples 05:43 Example - OnePlus 8 Pro 05:54 Example – Xiaomi 06:12 Example - Flash Sale Sites