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A major shift in artificial intelligence for business owners has just happened. In this video, I explain the new “talk to CRM” era - where you can interact with your CRM using AI to analyse data, find opportunities, and take actions that help generate more sales and revenue. If you're using AI in your business (or planning to), this is something you need to understand. TIMESTAMPS: 00:00 Introduction 01:11 What Is GenieAI? 02:20 Why Most People Use AI Wrong 03:33 Why We’re Still Early With AI 05:10 The Success Equation 07:29 Why Your CRM Is Critical 08:17 4 Biggest Problems With CRMs 10:51 The “Talk to CRM” Breakthrough 11:37 How Ask AI Works Inside Your CRM 13:00 What AI Can See in Your Business 15:20 Powerful Questions to Ask Your CRM 18:13 How AI Finds Sales Opportunities 21:24 How to Win With This AI Era ———————————— Follow Me On: Instagram: / / elliottjb LinkedIn: / / elliott-botterill-443120a1 ———————————— My name is Elliott. I help business owners with their marketing and sales so they can enjoy their business and their life. I do this through Entrepreneurs Circle - the UK's largest community of Entrepreneurs - where we provide tools, training, coaching, software & world-class live events. Here's a few things I have done (i.e. proof and evidence) 💰 Went to Uni. No clue. No purpose. Had fun. 💰 Graduated. Thought 'marketing' seemed cool. Got a job at a big agency. 💰 Ran Facebook & Google Ads for Amazon, Audible, Pokemon, Bethesda etc. 💰 Quit & started my own agency in 2020. 💰 Spent £20m+ on Meta & Google Ads. 💰 Generated £150m in Revenue for my private clients. 💰 Built the agency to £120k/month (£1.4M/year) by 28. 💰 Exitted the agency in 2025 & joined Entrepreneurs Circle Now I'm building EC from £1m/month revenue to £1m/month EBITDA.