Is Proxy Foods Truly the “Canva” for Food Scientists with Panos Kostopoulos скачать в хорошем качестве

Is Proxy Foods Truly the “Canva” for Food Scientists with Panos Kostopoulos

Mark Osborne sits down with Panos Kostopoulos, Founder and CEO of Proxy Foods, to explore how AI is transforming food innovation. Panos shares how his journey from chemical engineering in Greece to biotech entrepreneurship in the U.S. led him to build a platform that helps food and beverage brands create and optimize recipes faster. You’ll hear how Proxy Foods is merging data science, food science, and engineering to improve everything from nutrition and flavor to cost and shelf life. The conversation also dives into what it’s really like being a technical founder who must also sell, lead, and scale a company. If you’re building in a technical space and trying to grow smart, this episode is packed with insight and real-world founder lessons. Quotes: Food is the most universally and frequently asked question across every culture and even across nature. The unique advantage technical founders have is being able to speak the language of other technical buyers during sales conversations. The most important thing in sales is understanding the value proposition, the market segment, and the end user. You cannot effectively sell to everyone in the beginning because you have limited resources, limited time, and limited money. A startup’s biggest advantage is speed of validation and quick execution through fast iteration and feedback. Takeaways: Proxy Foods helps brands develop and optimize recipes using AI-driven predictions across nutrition, flavor, shelf life, cost, and compliance. Technical founders can sell more effectively to technical customers because they can handle deep questions without needing backup. Choosing the right market segment early is critical because trying to sell to multiple audiences at once slows growth. Proxy Foods initially aimed to serve smaller companies but shifted toward enterprise customers due to strong inbound demand. Startups win by moving faster than large companies through rapid testing, execution, and constant market validation. Conclusion: This episode highlights how Proxy Foods is using AI to reshape the way food and beverage companies innovate, optimize, and bring better products to market. Panos Kostopoulos shares an inspiring founder story rooted in engineering, biotechnology, and a mission to make food healthier and more sustainable. Beyond the technology, he breaks down the realities of startup growth, especially for technical leaders who must also step into sales and strategy. His insights on market focus, enterprise selling, and rapid iteration offer valuable lessons for any founder building in a complex space. If you’re looking for a smart, real-world perspective on scaling innovation and selling as a technical expert, this conversation is a must-listen. Links Mentioned: Website: Proxy Foods: https://proxyfoods.ai/ Email: LinkedIn:   / panos-ko