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Continuous engagement With the launch of the app, change was brewing and people were connecting, despite the obstacles. The key was continuous engagement from the company and among employees. People make and post their own videos using guidelines for consistency and fairness. One team made a video with many on-camera testimonies to honor a colleague celebrating 40 years with the company. Senior leaders were taught how to record and submit their own videos each month, with managers doing so once a quarter. Videos, as well as monthly online town hall meetings (up from twice a year) have been particularly useful in connecting leaders with the entire staff. Results: 92% adoption rate 96% mobile adoption rate 83% monthly active users See the full video: • Find your secret (chocolate) sauce with WFC