How AirBNB Created A Compelling Brand Story That REALLY Connects скачать в хорошем качестве

How AirBNB Created A Compelling Brand Story That REALLY Connects

In this episode, Don and Kyle break down Airbnb’s latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You’ll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement. Subscribe for more content here: https://www.youtube.com/channel/@stor... Start using StoryBrand.ai now to generate sales and marketing content that cuts through the noise and connects with more customers with your free 7-Day Trial at https://storybrand.ai/?utm_medium=soc... Connect with Donald Miller on social media:   / donaldmiller     / donaldmillerwords   http://StoryBrand.com Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_... Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available! In a world filled with constant, on-demand distractions, it’s harder than ever for businesses to cut through the noise and connect with their customers. Building a StoryBrand 2.0 equips you with the proven, perfected StoryBrand framework, giving you the tools to clarify your message and effectively engage your audience. This updated edition, Donald Miller deepens the original teachings with new insights and cutting-edge tools to transform how you communicate your unique value, helping your business stand out and grow. Order Building a StoryBrand 2.0 now on Amazon or wherever you buy books! Video Highlights: 00:00 Intro 01:28 AirBNB commercial 01:45 How They Identified A Problem 05:11 Why Clever Doesn't Work In Messaging 09:00 Why Their New Tagline Works 10:40 AirBNB Brand Script Review 17:58 Creating A New Tagline For AirBNB 21:54 AirBNB's Biggest Challenge 24:13 StoryBrand.ai (ad) 25:11 How Other Brands Are Competing With AirBNB 29:40 Evaluating Their Marketing & Messaging Strategy 35:11 Grading Their Messaging 38:29 Outro