$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AI скачать в хорошем качестве

$200M Roofing CMO's Spills All: 97 Percent Answer Rates, 2-Min Speed-to-Lead, Hyperlocal SEO, AI

If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level. You’ll hear how Bone Dry: Boosted answer rates from 70% to 97% Cut lead response times to under 2 minutes More than doubled booking rates through better follow-up Used hyperlocal SEO to expand profitably into new markets Built a trusted brand without gimmicky discounts Is using AI and automation to improve speed, service, and profitability Matt also shares why storytelling beats offers, how to market across multiple locations, and how culture drives marketing performance in the trades. Chapters: 00:00 – Why marketing is mission-critical for contractors today 03:20 – Matt’s background and lessons from HVAC, agency, and PE growth 06:50 – The first 90 days as CMO: listen, learn, and diagnose bottlenecks 09:45 – Boosting answer and booking rates through better systems 12:40 – Website fixes and technical SEO that actually matter 15:30 – Core marketing channels before adding new ones 18:30 – How to win with hyperlocal SEO and market expansion 21:30 – Creating engaging, funny, brand-building social content 24:10 – Using AI for after-hours calls, storms, and lead triage 30:10 – Brand-first email and community-driven marketing 35:20 – In-house marketing vs. agencies: what drives real results 40:00 – Manufacturer relationships vs. brand storytelling 44:00 – Leadership and culture as the foundation of great marketing This episode is packed with proven, real-world insights for roofing and home service leaders who want predictable, profitable growth. Subscribe to the Growth Minded Contractor Show for more episodes like this. Join STG's Skool Community: https://www.skool.com/sales-transform...