Why Product Placement Is Suddenly Everywhere - Cheddar Explains скачать в хорошем качестве

Why Product Placement Is Suddenly Everywhere - Cheddar Explains

If it feels like you’ve seen more product placement in your favorite TV shows lately, you probably have. Once a marketing trick embraced mainly by the movie industry, product placement became popular with the small screen after TiVo and streaming services delivered a one-two punch to the efficacy of traditional 30-second ads. And the tools of the digital age are about to make this tactic a whole lot more futuristic… Further reading: The BBC https://www.bbc.com/culture/article/2... “Branded Entertainment,” Jean-Marc Lehu https://www.amazon.com/Branded-Entert... Journal of Broadcasting & Electronic Media https://www.researchgate.net/publicat... Journal of Advertising Research https://www.researchgate.net/publicat... The Los Angeles Times https://www.latimes.com/archives/la-x... The Associated Press https://apnews.com/article/b6ac7392d8... The New York Times https://www.nytimes.com/1996/01/01/bu... Newsweek https://www.newsweek.com/let-backlash... InStyle https://www.instyle.com/reviews-cover... PQ Media https://www.pqmedia.com/ Adweek https://www.adweek.com/brand-marketin... Branded Entertainment Network https://ben.productplacement.com/ CNBC https://www.cnbc.com/2018/05/28/kfc-i... Subscribe to Cheddar on YouTube: http://chdr.tv/subscribe Connect with Cheddar! On Facebook: http://chdr.tv/facebook On Twitter: http://chdr.tv/twitter On Instagram: http://chdr.tv/instagram On Cheddar.com: http://chdr.tv/cheddar