S12E4 - Build Market-Dominating Content with Gong.io’s Devin Reed скачать в хорошем качестве

S12E4 - Build Market-Dominating Content with Gong.io’s Devin Reed

700 customers, including Hubspot, Linkedin, and PayPal. $68.1 million in funding. 200+ employees. Next-level brand awareness. Category leader. Do you think all that happens just from direct selling? Think again. Gong has produced, in my opinion, the BEST content in the game. And it's reflecting in those numbers you see above (and oh yeah, nearly all of their content itself gets hundreds and thousands of views, likes, and comments). I've been a huge fan of Gong for the last year so I was really excited to get their Content Strategy Manager, Devin Reed, on for this episode. Devin started as Gong's second sales hire and achieved $1 million in sales before transitioning to content. How have they dominated with their content? Devin lets us inside the Gong war room and shares their creative process. We also talk hip hop, can you guess Devin's favorite rapper of all time? Find Gong online: IG @Gong.io Twitter @Gong_io Find Devin @thereederco And head to https://www.startuphypeman.com/articl... for a blog post where Devin expands further on the topic. Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.