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Human Motivation Theory | David McClelland | Video by Khushdil Khan Kasi @sociologylearners1835 #motivation #theory #psychology David McClelland was a psychologist who wanted to understand what truly drives people to do what they do. Why do some people work harder than others? Why do some prefer to lead while others are more comfortable following? Why do some people take big risks in business or life, while others avoid them? To answer these questions, McClelland developed a theory that focuses on three basic needs that motivate human behavior. He believed that every person has these needs to some degree, but one of them is usually stronger than the others in each individual. His theory is called the Human Motivation Theory, or sometimes the Theory of Needs.