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How can farmers lead Europe’s transition to regenerative, climate-positive agriculture? In this interview, farmer and AgriCircle CEO Peter Fröhlich shares his personal journey from conventional farming to a regenerative system, and the lessons he believes policymakers need to hear. He discusses: 🌱 The regenerative practices transforming his own farm, from double cover crops and no-till to agroforestry, compost teas, and microbiome activation 🛰️ How AgriCircle uses earth observation, proximal sensors, and advanced modelling to measure soil carbon and support the wider agricultural sector 🤝 The networks, peer exchange, and resources that helped him innovate 📢 His three key messages for policymakers and sustainability leaders: 1. Focus on outcomes, not tools 2. Create stable policies and market demand 3. Look beyond carbon toward holistic ecosystem services If you're interested in farmer-driven innovation, soil health, and the future of carbon farming, this conversation offers grounded, practical insight straight from the field. Learn more about: AgriCircle 👉 https://agricircle.com/ Smart Carbon Farming 👉 https://smartcarbonfarming.nweurope.eu/