Maximise investment and impact for smaller brands скачать в хорошем качестве

Maximise investment and impact for smaller brands

This episode of the Clean Beauty Asia interview series is with George Henein - head of business development at IMS, a leading digital transformation agency in China. The focus of the interview is IMS’ new health and wellness platform Orghive. It gives international brands in Beauty, health food and wellness quick access to targeted Chinese consumers. What is Orghive? Orghive is a Social & Content platform. It’s advantages: ✅ Strong purpose to help the Chinese make better, healthier, more informed lifestyle choices ✅Curated content and brand selection ✅Gathering consumers who are specifically looking for the best natural and organic options ✅Their scanning app on wechat allows consumers to verify the origin and authenticity of products which in turn gives them access to highly interested user base Orghive is not a sales platform it is a way to get your brand to stand out and your Natural/Organic messaging to be given social proof without paying 1000s to KOLs. Who are Orghive’s users? Sophisticated Chinese consumers who are looking for a point of view they can trust specifically when it comes to natural and organic products for them and their families. Most of their users come to them through their scanning app that uses blockchain technology to allow people to authenticate their products. When in the brand’s China Journey should you contact Orghive? There is no wrong time but if you are starting from scratch you want to build awareness in Chinese market at least 3-6 months ahead of your Tmall launch. Orghive is a good place to position your brand’s credibility in this niche. Finally We talked about how long and how much investment it takes to be successful in China: 🥇 Do you have your China trademark? If not, this will definitely slow you down! 🥈 What budget are you able to commit to China in the next 2 years? 🥉 How dedicated are you to making this work – your time and flexibility? Orghive is highly curated, targeting consumers who are searching specifically for the best natural and organic products. Whilst choosing a highly targeted platform may not be the fastest route, it will allow you to balance investment and return. You can burn cash in China to gain quick results (sometimes;) using high profile livestreamers and KOLs but if you don’t have a loyal fan base in the background the success will be short lived 🙀 So find a way to activate sales whilst you use your budget to build a loyal fan base then you will have a real chance of sustained success.