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👉 Website: https://nolanmatthews.com 👉 Instagram: / jnolanmatthews 👉 Newsletter: https://nmletter.substack.com Most freelancers don’t fail because they lack talent, they fail because no one understands what problem they solve. In this episode of Creative Career Jumpstart, we break down the first and most important thing every freelancer needs to get right: identifying a real problem and communicating it clearly. Clients don’t buy skills. They buy solutions. You’ll learn how to think about the problem you solve, why clarity matters more than cleverness, and the simple framework I’ve used to evolve my own creative career over time. In the next episode, we’ll talk about how to prove you can solve that problem with a portfolio that doesn’t require perfection. Chapters 00:00 – Why most freelancers actually fail 00:15 – Who I am 00:36 – The most important thing every freelancer needs 00:51 – Why job titles don’t get you hired 01:30 – What makes a “real” problem worth solving 01:39 – How my own problem evolved over time 02:36 – A simple framework for communicating what you do 03:01 – Why clarity leads to growth 03:46 – How niching helped me stand out early 04:22 – Clarity compunds 04:32 – What’s coming next (building a portfolio without perfection)