Скачать с ютуб Graphic Design vs. Strategic Design - How To Get Clients To Pay For Design Strategy в хорошем качестве

Graphic Design vs. Strategic Design - How To Get Clients To Pay For Design Strategy

How do you get clients to value brand strategy - and pay you for it - as part of your graphic design projects? There is a big difference between what’s merely aesthetic graphic design and what is truly strategic design. It can mean the difference between getting paid top dollar for what you do as a creative professional or having your work relegated to the commodity bin of the industry. You can get paid more for what you do as a designer, but first you have to learn to leverage design strategy, clearly communicating to the client how your work will deliver a higher ROI. _______________________ This video is created for entrepreneurs, designers, creative professionals and people interested in brand strategy, business, graphic design, personal branding and marketing. Philip VanDusen is the CEO of Verhaal Brand Design, a brand strategy and design agency. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve. ——————————— WEBSITE: https://www.philipvandusen.com JOIN THE BRAND•MUSE NEWSLETTER: https://www.philipvandusen.com/muse BRAND DESIGN MASTERS Facebook Group   / branddesignmasters   VERHAAL BRAND DESIGN on Facebook:   / verhaal-brand-design-115957185470571   BEST ADOBE CC TRAINING VIDEO COURSES Bring Your Own Laptop with Daniel Scott https://byol.me/philip GET TUBEBUDDY - THE BEST TOOL FOR YOUTUBERS: https://www.tubebuddy.com/philipvandusen FREE MINI-EBOOK DOWNLOAD: “9 Design Elements Your Brand Absolutely, Positively Needs” https://www.philipvandusen.com/direct... TWITTER:   / philipvandusen   YOUTUBE:    / philipvandusen   RECOMMENDED BOOKS: “Change By Design”, Tim Brown http://amzn.to/2mTFDrz "Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9 “Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR “Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL “Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd “Change By Design”, by Tim Brown http://amzn.to/2uaXYjX "How To" by Michael Beirut http://amzn.to/2u9lnnh “The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk “Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r “The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL “The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse “Art + Design” by Rex Ray http://amzn.to/2yLMRRT “Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT “Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4 *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.