Marketing. Lecture 0: Introduction. Why is marketing so critical in business? скачать в хорошем качестве

Marketing. Lecture 0: Introduction. Why is marketing so critical in business?

Welcome to a new chapter on Know The Game — the beginning of our deep dive into the world of Marketing. Why start here? Because marketing isn’t just about selling products. It’s about shaping traditions, creating demand, and influencing how entire generations think about value, beauty, and necessity. And to show you just how powerful it can be, we’ll begin with one of the most brilliant examples in history — De Beers and their campaign “A Diamond Is Forever.” 💡 In this episode: Why marketing is much more than just advertising. How the Marketing Mix (4P: Product, Price, Place, Promotion) actually works in practice. How De Beers used these four elements to turn a simple gemstone into a universal symbol of love and status. And why understanding marketing today is essential for anyone who wants to run a business — or simply avoid being manipulated by one. This video kicks off a new series that explores how marketing quietly defines what we buy, what we believe, and what we call “tradition.” Timestamps: 00:00 Introduction 02:05 What is Marketing About? 05:21 Essence through Marketing Mix 09:22 De Beers Case Study 14:57 Summary #marketingstrategy #marketingmix #businesscasestudy #learnmarketing #marketing #businessbasics #businesseducation #entrepreneur #marketinglessons #marketingcasestudy