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EPISODE

In this powerful episode of the CoachCon Podcast, I’m joined by physique coach and bodybuilder Josh Coulson (@joshc_fit) to explore the raw realities of physique transformation, confidence, and the journey from natural training into enhanced bodybuilding. Josh opens up about his early days as a natural lifter, what led to the shift into enhanced methods, and the mindset that’s kept him grounded throughout. We go deep on the identity struggles, the pressure to look a certain way in the coaching world, and the toll comparison can take — especially on young lifters. This isn’t about promoting one path over another — it’s about honesty, ownership, and helping others navigate the noise. Whether you’re a lifter, coach, or someone who struggles with self-image, there’s something here for you. Topics covered: Natty vs enhanced: what most won’t say The pressure to “look the part” as a coach Confidence, consistency and social media noise The impact of enhanced training on mindset and identity When clients ask about gear — how to respond What he’d do differently starting again 🔥 No fluff. No fads. Just honest conversation that will make you think.