World's Best Marketing Guru | Piyush Pandey | Tycoons Of India | Dr Vivek Bindra скачать в хорошем качестве

World's Best Marketing Guru | Piyush Pandey | Tycoons Of India | Dr Vivek Bindra

In 1993, a crisis loomed over Cadbury when its market share plunged from 16% to just 12%, facing stiff competition from Mars, Nestlé, and Hershey's. Desperate to reclaim its throne, Cadbury summoned 10 advertising agencies to craft a game-changing strategy. Among them was Piyush Pandey, who interrupted a family trip to take a flight back to India & rewrite the rules of chocolate marketing. Piyush’s groundbreaking idea transformed Cadbury from a "kids-only" treat into a universal symbol of celebration. His campaign repositioned chocolates as a joy for everyone, bridging childhood nostalgia & adult indulgence. From cricket stadiums to iconic jingles like "कुछ खास है," Piyush redefined marketing with emotional storytelling, catchy music, & relatable moments. It all started with a spark of inspiration during a flight—an idea that would rewrite the rules of advertising. In this 14th episode of Tycoons of India, Dr. Vivek Bindra delves into the genius of Piyush Pandey—the man who revolutionized advertising by creating emotional journeys through his campaigns. From his groundbreaking work for Asian Paints, Cadbury, Fevicol, Fortune Oil, & Vodafone Zoozoos, to his unparalleled storytelling, Piyush has redefined the world of advertising. Here we'll know 11 strategies of Piyush Pandey: Strategy 1: Undercover Marketing Strategy 2: Capturing The Non-Consumer Strategy 3: Fear-Based Marketing Strategy 4: Community Target Ads Strategy 5: Psychology of Psychological Stickiness Strategy 6: Mascot Marketing Strategy 7: Guerrilla Marketing Strategy 8: Personalised Marketing Strategy 9: Conviction Before Communication Strategy 10: Emotion at Emotionless Object Strategy 11: Clear Call To Action Learn how emotions can be your biggest tool in creating memorable brand stories and winning hearts. Our Leadership Funnel Program is designed to equip you with the same skills. Empower your leadership journey with our comprehensive Leadership Funnel Program. This program is not just for 3 days but is a year-long business coaching journey. With the Leadership Funnel Program, you will: Develop effective leadership skills. Develop cost-effective branding and advertising strategies. Master advanced business strategies. Receive personalise coaching and advice. Discover strategies to optimise costs and increase revenue. Master techniques to enhance customer experience and satisfaction. Learn 52 comprehensive frameworks covering every aspect of business, from marketing to operations. To know more, Call us now: 📞 9810544443. Visit: https://www.badabusiness.com/lfp?ref_... Whether you're a seasoned investor or just starting out, this video offers invaluable insights into the mindset and strategy of one of India’s most revered tycoons. Don’t miss this chance to learn from the GOAT of Indian investing! Disclaimer: The term "tycoon" utilise herein does not signify any formal title, official designation, or honorary status. It is employed solely to describe an individual of notable success or prominence within their respective field. The use of this term should not be construed as conferring any legal or official standing. The information provided in this video is for general informational and educational purposes only. The content reflects the opinions and interpretations of the creators and is based on latest publicly available sources. While every effort has been made to ensure accuracy and fairness, we cannot guarantee that all information is completely error-free. Any opinions or interpretations expressed are those of the creators and do not represent, endorse, or imply the views and official stance of any organisation or entities associated with the individuals discussed. We make no claims to defame or disparage any individual or organisation. If any content in this video is perceived as defamatory, please contact us directly to address any concerns. This video is only made for knowledge, education, entertainment purposes, and there is no promotion at all. The content included in this video is provided under the principles of fair use for educational, commentary, or transformative purposes. All trademarks and copyrights mentioned are the property of their respective owners. The use of copyrighted material in this video is intended to enhance understanding and is not intended for commercial purposes. For any inquiries regarding this Copyright Disclaimer and Defamation, please contact us at [email protected] or [email protected] For B2B Events & Brand Collab E-Mail - [email protected] Download Bada Business App - https://bit.ly/app_bbcommunity Follow our Official Social Media - Facebook -   / dailymotivationbyvivekbindra   Twitter -   / drvivekbindra   LinkedIn -   / vivekbindra   Instagram -   / vivek_bindra   Website: https://www.badabusiness.com/ #PiyushPandey #DrVivekBindra #TycoonsOfIndia