Reviving "Dead" Leads: Re-engagement Strategies That Work скачать в хорошем качестве

Reviving "Dead" Leads: Re-engagement Strategies That Work

Think dead leads are a lost cause? Think again! 🚀 In this webinar clip, ClientTether’s CEO, Dave Hansen, challenges the myth that dead leads are untouchable. By running a re-engagement pilot with a FranDev group, Dave reveals how “Lazarus leads” can come back to life with the right strategy. Here’s what happened: 👉 2.6% close rate on leads deemed "dead" 👉 60 days later, 10% of leads were in FDD review 👉 80% of re-engaged leads received an FDD This is real evidence that with the right approach, even leads that have been inactive for six months or more can generate significant results. Key Re-engagement Tips: Mind the Timing: After 18 months of inactivity, prioritize emails over texts and always provide an opt-out option if you do text. Use Caution: For leads over 5+ years old, be very cautious when reaching out. Always confirm if it’s still the correct person before texting. Regulatory Watch: Keep an eye on upcoming FCC regulations that could require checking databases for phone number changes before re-engaging. Leverage Video in Email: Boost engagement with personalized video content in your emails. It’s more effective and adds a human touch. 💡 Pro Tip: Dead leads aren't dead—just dormant. With the right nurturing campaign, you can bring them back to life and generate new opportunities for your business. Whether you're a ClientTether customer or not, these insights will help you optimize your lead re-engagement strategies. 🔔 Subscribe for more business tips and lead management strategies! #franchising #franchisestrategy #franchisegrowth #frandev #franchisesales #franchisemanagement #podcast #franchisepodcast #franchisecrm #franchisefam