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And that's how today's show came to be. This morning, I'll be interviewing Drew Newman, the fourth-generation owner of J.C. Newman. It's a bit of a weird title, but I suppose it is better than owner in waiting. When Drew's father, Eric, and his uncle, Bobby, retire, Drew will take over as the head honcho of J.C. Newman, but in many ways, Drew is already the one guiding the company. Nowhere is that more prevalent than at El Reloj, the company's headquarters and historic cigar factory in Tampa's Ybor City. A handful of years ago, I was at El Reloj to say hi, and Eric Newman told me about the massive renovations and expansion that the company was about to start. Drew wanted to make El Reloj a cigar tourism operation, event space and more. Eric thought the idea was crazy. But as Eric told me, "it's Drew's money anyways..." With that modernization complete, El Reloj now welcomes thousands of visitors annually, offers guided and unguided tours, hosts cigar rolling classes and so much more. But there's a lot more planned, including one of the most fascinating projects I've heard of in the cigar industry in quite some time. Today, Drew will talk about it while I build Legos.