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Mystery Shopping is one of the popular and most effective tools for studying the customer experience and evaluating services provided to clients, whether for governmental or private organizations through conducting periodic confidential visits by qualified and trained assessors to carry out the objectives and impartial assessments, to know the level of services provided and to identify opportunities for improvement. It is one of the most effective tools used in the field of marketing research, as the mystery shopper provides solid quantitative and qualitative data on customer experience through all stages of service whether provided onsite, by phone or electronically. It allows the organization to develop a comprehensive map of strengths and weaknesses in its services, planning the correct strategies to improve and grow its business. The results are issued through documented reports that provide an accurate picture of the level of satisfaction of the beneficiaries with the services and products provided to them. تعد منهجية المتسوق السري واحدة من أكثر الأدوات فاعلية في قياس جودة خدمة العملاء وتحسينها حيث تعتمد على التجربة الفعلية للعميل ويتم ذلك من خلال زيارات دورية وسرية يقوم بها مسوقون مدربون لمعرفة مستوى الخدمات المقدَّمة وكفاءتها وجودتها #Mystery_Marketing #Mystery_Shopping #Customer_Experience #خدمات_استشارية #استشارات_تسويقية #المتسوق_السري #التسويق_السري TO KNOW MORE ABOUT MYSTERY SHOPPING SERVICE, PLEASE VISIT THE FOLLOWING LINK: https://www.averroesadvisory.com/serv...