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1966 and All That: 50 Years of the AA Hotel Guide

Since 1909, the AA has offered information to motorists about places to stay while travelling. For a number of decades this information, alongside advice on where to eat while on the road, was part of the AA Member Handbook. In 1966, the year that Geoff Hurst scored a hat trick, and chefs Heston Blumenthal and Gordon Ramsay were born, the AA took all that good data and put it into a combined Hotel and Restaurant Guide. The first edition was very different to the 50th edition that will be published in September. It was a pretty thick tome at some 800 pages and contained hundreds of hotels and restaurants, but it was a very drab affair. Inside, it was entirely black and white with no advertising, photographs or even illustrations. Each entry had a brief, almost non-existent description, and information about facilities was short and to the point. There was no handy country colour-coding or much in the way of symbols for easy reference. In the mid-1960s, en suite bathrooms, now standard in AA-rated hotels, were a luxury reserved for the most high-end establishments. Likewise, you would have needed to leave your room to get a cup of tea or coffee. In fact, in most cases, you wouldn’t even be able to make a phone call from your room, watch television or get a drink from the mini-bar, let alone plug your iPhone into an entertainment system. The past 50 years has seen a mass of changes in both our guide and in Britain’s hotels, but we hope that both have retained their integrity and stayed true to their mission to provide an important and worthwhile service to readers and the guests who use them.