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In this episode of the Think Bambu podcast, Jamie interviews Fiona Morrison, Deputy Director of Marketing and Communications at the University of Glasgow. Fiona shares her unique journey from teaching creative writing to leading marketing efforts in higher education. She discusses the importance of storytelling in marketing, the impact of failure on personal growth, and the challenges of navigating professional environments. Fiona also reflects on her experiences in Saudi Arabia and Scotland, emphasising the cultural differences and the importance of creating a safe space for innovation within teams. She concludes with valuable advice for those starting their careers and insights into her future plans. Takeaways Failure is a crucial part of growth in marketing. Creating a safe environment for innovation is essential for team success. Recognising individual efforts and risks is important in a team setting. A diverse support network is vital for personal and professional growth. Chapters 00:00 Introduction to Fiona Morrison 01:50 Fiona's Journey into Marketing 08:01 The Impact of Failure on Growth 11:59 Navigating Professional Challenges 22:13 Cultural Insights from Saudi Arabia to Scotland 28:10 Creating a Safe Environment for Innovation 35:59 Advice to Baby Fiona 45:53 Looking Ahead: What's Next for Fiona? Social Guest: / fiona-morrison-91792029 Jamie Monteath: / jamie-monteath-5b137946 Think Bambu: / think-bambu-consultancy Website: www.think-bambu.com #Growth #DigitalMarketing #Business #Marketing