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Most business owners spend years building something valuable — yet never prepare it to be sold. In this shorter episode of What’s Your Deal?, Matt Uhler and Sarah Rainwater break down why exit readiness is one of the most overlooked (and most powerful) strategies in business ownership. Preparing your business for exit isn’t just about selling — it’s about running a healthier, more profitable, and more valuable business today, while preserving the option to exit when and how you choose. Matt shares real-world experience from decades of buying, selling, and advising business owners, including why most businesses are not ready to sell when owners think they are, how small financial decisions multiply at exit, and why time and preparation dramatically change outcomes. Whether exit is on your radar now or years away, this conversation will help you start thinking like an owner — not just an operator — and treat your business like the asset it truly is. Timestamps: 00:16 – Why exit readiness matters for every business owner 00:51 – The role of repetition (“reps”) in building strong businesses 01:40 – Running a business like it will be sold 02:39 – Matt’s journey from janitorial business to business ownership 03:43 – The “silver tsunami” and missed exit opportunities 04:20 – Why businesses are assets, not just jobs 05:26 – The untapped world of business buying and selling 06:26 – Why exit readiness impacts retirement outcomes 07:30 – Why valuation reality matters 08:16 – The importance of knowing where your business truly stands 08:59 – How long exit preparation really takes 10:19 – Why coaching and accountability change results 11:55 – Seeing blind spots and staying on track 12:47 – Operating for ownership vs. operating for exit 13:34 – What happens when owners wait too long 14:45 – Why owners delay exit preparation 16:01 – What’s included in an exit readiness evaluation 17:40 – Financial mistakes that reduce exit value 18:36 – How multiples amplify financial decisions 19:21 – Monthly coaching, KPIs, and value creation 20:11 – When and how to start preparing for exit 21:45 – Where to learn more about exit readiness Follow Us on Social Media Instagram: @AmpedSuccess LinkedIn: Amped Success Tiktok: @Ampedsuccess YouTube: @AmpedSuccess 📧 Contact Us: Interested in sponsorship opportunities or being a guest on What’s Your Deal? Email info@ampedsuccess.com