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I've recently been doing a lot of work with clients on OKRs and I thought I'd compile some of the common conversations I've been having about OKRs. Consider these as first principles. MORE PRODUCT PATHWAYS 🎁 As thanks for subscribing, here's $50 off Product Pathways courses. Use code PP50YT: https://www.productpathways.com/courses 🚀 Join the Product Mentorship to kick goals in 2025: https://www.productpathways.com/mento... 🧰 20+ Free Resources & Templates: https://www.productpathways.com/resou... 🗞️ Join 3,000 product leaders and founders who receive a deep dive every week on being a better leader and shipping great products: https://www.antmurphy.me/newsletter FOLLOW 🟦 Linkedin: / productpathways ⚫️ X: https://x.com/productpathways TIMESTAMPS [00:00] Introduction [00:24] OKRs Don’t Cascade, They Align [07:28] A Constellation NOT a Ladder [11:51] OKRs are a Model of Your Strategy [19:29] What is Value Exchange? [20:33] Considering both Business and Customer Impact [23:27] Leading vs Lagging Indicators [27:24] You Don’t have Complete Control Over Outcomes [29:36] Why OKRs Should Not be Used to Measure Performance [31:32] Summary