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Find Jeff Zimbalist and Applied Technology Solutions Here: 🚀 Applied Technology Solutions Website: https://appliedts.net/ 💼 Jeff Zimbalist on LinkedIn: / jeff-zimbalist Ironis Insights speaks with Jeff Zimbalist, founder of Applied Technology Solutions, about how cybersecurity has evolved and why education and realistic risk management matter more than ever. With over 15 years in business and a background in K–12 education IT, Jeff brings a practical, no-nonsense perspective on protecting small and mid-sized organizations. Jeff explains why cybersecurity is no longer about buying a product and checking a box. Phishing attacks still succeed, even in trained environments, and healthcare organizations in particular are seeing a 200–300% increase in successful attacks. One standout takeaway: cybercrime is projected to cost the global economy over $13 trillion annually by 2028, making preparation far less expensive than recovery. Rather than relying on fear-driven messaging, Jeff emphasizes ongoing training, clear conversations around risk tolerance, and shared responsibility across every role in an organization. He also shares a unique growth approach: collaborating with other IT leaders, including competitors, to collectively educate clients and raise security standards across the community. What You’ll Learn: Why cybersecurity is a shared responsibility, not a single tool or role Why phishing remains the most common and effective attack vector How the industry has shifted from product-driven security to risk-based strategy Why healthcare data is such a high-value target for attackers How education and transparency strengthen long-term security outcomes Why collaboration can outperform competition in cybersecurity Applied Technology Solutions helps healthcare, education, and small businesses simplify cybersecurity through training, transparency, and long-term partnerships rather than quick fixes.