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I’m Ryan Proctor, husband, dad of two, and the owner of Proctor Productions (content consultancy), Killen Studios (podcast & YouTube studio), and our newly acquired Season Coffee Shop in Carrickfergus. This series documents the real work: growing a coffee shop we once worked in a decade ago, scaling a studio, serving clients, making payroll, and still getting home for dinner and basketball practice. It’s not polished entrepreneurship; it’s the story as it happens. In this episode (BTS 001): Why I’m finally starting YouTube The backstory: law school dropout → creator → business owner Buying Season Coffee Shop + first-week changes (rota, cost focus) Studio work at Killen Studios: how we plan 12 months of content Managing a noisy mind, brain-dumping, and staying present as a dad Subscribe and build the story with me. — My world: • Content strategy & production — Proctor Productions • Podcast/YouTube recording — Killen Studios • Coffee & community — Season Coffee Shop, Carrickfergus New BTS vlog every week. Say hi in the comments and tell me what you’re building. - CHAPTERS 0:00 Intro – Why I’m Starting YouTube 0:45 Meet Ryan Proctor 1:20 From One Business to Three 2:30 The Story Behind Killen Studios 3:50 Buying Season Coffee Shop 5:30 Coming Full Circle 7:00 Why I’m Documenting It All 8:45 From Law School Dropout to Entrepreneur 10:00 The Plan for Today 11:00 Becoming a Coffee Shop Owner 12:45 Building Systems and the New Rota 14:40 Team Roles and Growth 16:40 Banana Bread Taste Test 🍌 17:50 Switching Hats – Coffee Shop → Studio 18:30 Inside Killen Studios 21:30 The YouTube Strategy Breakdown 23:25 Wrapping Up the Studio Day 26:00 Noisy Mind, Noisy Brain 27:40 The Brain Dump Routine 29:10 Evening with the Kids 30:00 Basketball Practice Reflections 30:40 End of Day Reflections 31:15 Outro – Building The Story Together