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In this episode, we sit down with Pavlína Louženská — an influencer & an author whose Substack newsletter has almost 15,000 subscribers; she is a friend, a trend forecaster and a full-time creator. We're unpacking where the creator economy is headed, the pressure behind “the shoulds,” platform dependence, burnout, AI, and what it actually takes to build a sustainable creative career today. 00:00 – Intro: The future of the creator economy 01:05 – Creator economy: hype vs reality 03:10 – Burnout, platforms & the darker side of creating 05:30 – Talent vs timing: how creators really grow 07:20 – Why creators think like entrepreneurs 09:30 – The accidental journey into Substack 12:10 – Monetising creativity (and resisting it) 14:45 – Shifting from “girl power” to business writing 17:30 – Why female-only spaces often miss the point 20:30 – Mentors vs sponsors: what actually helps women 23:15 – Writing as identity, discipline, and survival 26:40 – Speaking, writing, consulting: one voice, many formats 29:10 – Why full-time creators struggle with employment 32:30 – Loneliness at the top of the creator journey 35:20 – Creative burnout and the tyranny of “shoulds” 38:10 – Drawing boundaries around private life 41:30 – Using platforms to amplify others 44:20 – Writing as thinking, clarity, and power 47:00 – Who supports the creators? 49:30 – The next big shifts in the creator economy 52:40 – AI, niches, and personalised creator futures 55:00 – Fast questions & closing thoughts