Not a sign from the Universe, just a retargeted ad- Olga Petrova, Senior ML Engineer - Criteo скачать в хорошем качестве

Not a sign from the Universe, just a retargeted ad- Olga Petrova, Senior ML Engineer - Criteo

🔥 How do Deep Learning models improve the prediction of user actions in online advertising? 🔥 What are the major technical challenges encountered when training models on billions of data points, and how does Criteo overcome them? 🔥 How does Multitask Learning represent a "game changer" for managing and improving the efficiency of prediction models? Olga Petrova Senior ML Engineer from Criteo, a global ad-tech company specializing in personalized retargeting, explains how deep learning is revolutionizing real-time bidding in online advertising. This presentation delves into the intricate world of programmatic advertising, where decisions are made in under 10 milliseconds to display the most relevant ads to users. Learn about the evolution from traditional machine learning to advanced deep learning models and the shift towards Multitask Learning. The discussion highlights the challenges of processing billions of data rows with hundreds of features and managing 10 million+ inferences per second. It details how Criteo leverages PyTorch and NVIDIA Triton for its predictive bidding engine, achieving significant performance Did you know that the ads you see online are the result of real-time auctions, where decisions are made in milliseconds to show you the most relevant content, like an ad for "Stranger Things" just before its new season? 🌐🌐🌐 MORE DATA CONTENT on Our networks: ➜ LinkedIn :   / 104059598   ➜ Twitter : https://x.com/ForwardDataconf ➜ Instagram :   / forwarddataconf   ➜ TikTok :   / hymaiafr   💻 Our website : https://www.forward-data-conference.com/ 🔥🔥🔥 Our Sponsors 2025: Omni, Sifflet, Mirakl, Tangram-os.ai, starlake, synq, clickhouse, Nao, DataBricks 🎬 CHAPTERS 00:00:00 Introduction to Predictive Bidding and Deep Learning 01:15:00 Understanding Real-Time Bidding and eCPM 05:02:00 Technical Challenges of Deep Learning for Bidding 08:16:00 The Evolution to Deep Learning and Multitask Learning 09:32:00 Model Architecture and Hyperparameter Optimization 14:58:00 Training Strategies and Continual Learning 16:38:00 Criteo's Tech Stack 17:50:00 Results and Impact of Deep Learning in Production © 2025 Hymaïa - Cabinet de Conseil et Formation Product, Data & IA TITLES AND HASHTAGS === Deep Learning for Predictive Bidding: Criteo's Strategy #DeepLearning #AdTech #PredictiveBidding #MachineLearning Real-Time Bidding Revolution with Multitask Learning at Criteo #RTB #MultitaskLearning #DataScience #AI Criteo: Optimizing Advertising with PyTorch and NVIDIA Triton #AdOptimization #PyTorch #NVIDIATriton #BigData _______________________ 🤘🤘 FWD - a conference made with L💛ve by @hymaia and its partners ‪@blef_‬ & @moderndatanetwork4589 https://www.hymaia.com