Ep 42. Alberto Perlman — Revolutionizing Fitness: Zumba’s Journey and Future Innovations скачать в хорошем качестве

Ep 42. Alberto Perlman — Revolutionizing Fitness: Zumba’s Journey and Future Innovations

In this episode, Paul is joined by Alberto Perlman, CEO and co-founder of Zumba Fitness. As an early adopter of internet-based businesses, Alberto never imagined himself in the fitness business until he met a choreographer who made dance-fitness classes irresistible. Today, everyone knows Zumba and its followers are a passionate community. Zumba is a total workout, combining all elements of fitness – cardio, muscle conditioning, balance, flexibility, boosted energy, and a serious dose of awesome. The class that started the dance-fitness revolution and changed workouts forever. It is fun and effective, and it is for everyone. Gain a greater understanding of the Zumba community by listening to Alberto share the history of Zumba’s adoption, including the challenges, how three new Zumba modalities will leverage technology to reach more people, and his secret sauce to get people into gyms. Additional Resources: Wexer Virtual Fitness - https://wexer.com/ Zumba - https://www.zumba.com/es-ES/ Alberto Perlman on LinkedIn -   / alberto-perlman-44611b   Tweetables: “Once we saw that other people could teach the class like Beto did, and other people could make them feel like he made them feel, we knew there was something really special about this. That’s the origin of Zumba.” — Alberto Perlman, CEO & Co-Founder of Zumba Fitness "We have some ideas we are working on related to AI." — Alberto Perlman, CEO & Co-Founder of Zumba Fitness “The Zumba formula, the way that people dance together, creates this magical connection between people that creates community, and that's why gyms love Zumba because people stay.” — Alberto Perlman, CEO & Co-Founder of Zumba Fitness “There is an epidemic of loneliness. A huge epidemic of loneliness and the gym is one of the solutions.” — Alberto Perlman, CEO & Co-Founder of Zumba Fitness