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How to Optimise Your Website for AI Search

AI is fundamentally changing how buyers discover and consume information, with tools like ChatGPT, Claude, Perplexity, and Google AI Mode becoming the predominant research tools in the B2B buying journey. Most websites remain optimised for traditional Google algorithmic search, but AI crawlers work differently and require a new approach to website optimisation. In this episode of Websites Decoded, Phil breaks down exactly how to prepare your website for AI search engines. You'll discover why schema markup has become essential for B2B websites, how AI crawlers interact differently with hidden content compared to traditional search bots, and why your content strategy needs to shift from informational to "infomercial" content that gets you featured in commercial AI conversations. 0:00 Intro 0:54 How AI is Changing Buyer Research 2:10 Why Most Websites Aren't Ready for AI Search 3:38 Step 1: Implement Schema Markup 5:42 Step 2: Review Hidden Content & JavaScript 7:37 The Text-Only Web for AI Crawlers 9:53 Step 3: Transform Your Content Strategy 10:38 The Decline of Informational Content Value 12:18 Creating "Infomercial" Content for AI 13:41 List Articles & Commercial Content 15:09 Outro