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Sandy says “Your customers are your most underutilized growth lever. Most teams ignore it because they lack a proven operating system. I advise B2B SaaS CEOs on building that system. Farm to Scale OS™ - upsell, cross-sell, repeat.” / sandysyu www.revenuecco.com "What does 'Go-To-Market' actually mean in 2026? If you ask Sandy Yu, it’s much more than a launch plan; it’s a comprehensive architecture for sustainable growth. Companies with $15M–30M+ ARR now see 40% of their growth driven by upsells and cross-sells, yet most CEOs still don't have a system to capture it. Sandy is a GTM expert who helps CROs CEOs and founders turn Customer Success existing customers into a scalable and efficient revenue engine. On this #TimTalk, we’re breaking down the 8 Pillars of the GTM Operating System We’ll explore why 'Pipeline Velocity' and 'Customer Expansion' are just as critical as 'Brand and Demand,' and why GTM is a team sport played by Marketing, Sales, and CS. Get ready to rethink your entire revenue map. For more information on myself Timothy Hughes (Tim Hughes), social selling, digital selling, Revenue Operations RevOps or my company, DLA Ignite then follow these links Company Website: DLAIgnite.com Linkedin: / timothyhughessocialselling X (Twitter): / timothy_hughes YouTube: / timothyhughes1 Meta (Facebook): / timhughessocialselling Instagram: / tim_hughes1 Clubhouse: @timothy_hughes Tik Tok: / timothy_hughes