Episode 140: Let's Get Hypothetical (Hypothetical) скачать в хорошем качестве

Episode 140: Let's Get Hypothetical (Hypothetical)

Let's get into hypotheticals Let me hear your budget talk, your budget talk In this episode, we ask a hypothetical, yet revealing question: If you had to shift 20% of your marketing budget tomorrow, where would it come from and where would it go? Let’s get hypothetical, hypothetical. We cover: Why “low-intent” spend is getting far more budget than it deserves Where experimentation should really live (and why most teams dont 'protect it) Why content, AI search visibility, and brand building deserve more money — even when they’re hard to measure Why optimising for MQLs is still one of marketing’s favourite self-inflicted wounds Let's challenge some sacred cows to focus on how buyers buy - not what looks good in a dashboard.