3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III скачать в хорошем качестве

3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part III

This is the third episode in our three-part series on creating a high-quality annual marketing plan for custom home builders and remodelers. Rick and Dru dive deep into website optimization, covering everything from content strategy to AI search (GEO) and traditional SEO. 🔧 WHAT YOU'LL LEARN: Why content is the #1 most important element on your builder website How to optimize images for both user experience and search performance Video strategies that humanize your brand and increase conversions Lead-centric vs. builder-centric website design How to optimize for both traditional SEO and AI search (GEO) Free referral platforms that drive qualified leads The graduation strategy: when to invest in paid ads vs. organic strategies 📚 WATCH THE COMPLETE SERIES: Part 1 - Branding & Defining Your Offerings: https://www.builderleadconverter.com/... Part 2 - Sales Pipelines, Budget & Marketing Channels: https://www.builderleadconverter.com/... Part 3 - Website Optimization: https://www.builderleadconverter.com/... 🎥 FREE BUILDER VIDEO: Want to see what AI can do with your project photos? Get a free custom video at: https://www.builderleadvideos.com 🔑 KEY TAKEAWAYS: Get rid of iPhone images - invest in professional photography Assume leads will NOT scroll - keep key content above the fold Build for conversion, not compliments FAQs work for both AI search and human visitors 20-25% of your website traffic is return visitors Start with Google Business Profile before paid ads SEO remains the top driver of qualified leads after referrals 💡 TOOLS MENTIONED: WordPress with Elementor theme YouTube for video hosting Microsoft Clarity (free website analytics) Google Business Profile Houzz Platform 📱 PLATFORM OPTIMIZATION: Rick and Dru explain why you need to optimize for both desktop and mobile, with most builders seeing 60/40 to 70/30 mobile-to-desktop traffic when running ads. 🎯 THE THREE-STEP MARKETING PLAN: 1. Attracting Opportunities (Parts 1-3) ✅ 2. Capturing Leads (Coming Next Week) 3. Converting to Appointments & Contracts (Coming Soon) 🤝 READY TO OPTIMIZE YOUR MARKETING? Schedule a strategy call with Rick to learn how Builder Lead Converter helps custom home builders and remodelers attract, capture, and convert high-quality leads so you can pick and choose your clients and jobs. 📞 Schedule Your Call: https://www.builderleadconverter.com/... 📖 RESOURCES: BLC Blog: https://www.builderleadconverter.com/... All Podcast Episodes: https://www.builderleadconverter.com/... Custom Builder Marketing Guide: https://www.builderleadconverter.com/... 🔔 SUBSCRIBE for weekly episodes on lead generation, marketing, and sales strategies specifically for remodelers, home improvement companies, and custom builders. 💬 ABOUT CONVERSATIONS THAT CONVERT: Each week, Rick teams up with industry experts to tackle practical strategies in lead generation, marketing, and sales for remodelers, home improvement companies, and custom builders. From practical tips to deep industry insights, we cover everything you need to grow a stronger, smarter business. Brought to you by Builder Lead Converter - Your Perfect Sales Assistant. 📱 CONNECT WITH US: Website: https://www.builderleadconverter.com Facebook:   / builderleadconverter   Instagram:   / builderleadconverter   LinkedIn:   / builderleadconverter   --- #BuilderMarketing #CustomHomeBuilder #RemodelingMarketing #SEO #AISearch #WebsiteOptimization #ConstructionMarketing #LeadGeneration #GEO #BuilderLeadConverter #MarketingPlan #DigitalMarketing "For my brothers and sisters in Christ, may the grace of the Lord Jesus Christ, the love of God, and the fellowship of the Holy Spirit, be with you all. Always."