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Support PBS: https://to.pbs.org/DonateOtherwords Learn the linguistic secrets that companies use to subtly implant thoughts about their products directly into your brain! Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and finds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fields of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective on what it means to be human. Host: Erica Brozovsky, Ph.D. Creator/Director: Andrew Matthews & Katie Graham Writer: Andrew Matthews Producer: Katie Graham Editor/Animation: Dano Johnson Executive Producer: Amanda Fox Fact Checker: Yvonne McGreevy Executive in Charge for PBS: Maribel Lopez Director of Programming for PBS: Gabrielle Ewing Assistant Director of Programming for PBS: John Campbell Stock Images from Shutterstock Music from APM Music Otherwords is a production of Spotzen for PBS Digital Studios. © 2025 PBS. All rights reserved. sources: https://www.newyorker.com/magazine/20... https://neiudc.neiu.edu/cgi/viewconte... • What The Pronunciations Of Brand Names Rea... https://web.stanford.edu/class/lingui... https://www.inc.com/robin-landa/whats... https://www.cbsnews.com/news/the-art-... https://www.library.hbs.edu/hc/artadv... https://daily.jstor.org/whats-brand-n... https://www.jstor.org/stable/10.1086/... https://archive.nytimes.com/dealbook.... https://web.stanford.edu/class/lingui... https://ora.ox.ac.uk/objects/uuid%3A1... https://www.researchgate.net/figure/T...