Why Most Marketing Agencies Struggle With Profit & How Accounting Fixes It? скачать в хорошем качестве

Why Most Marketing Agencies Struggle With Profit & How Accounting Fixes It?

In this episode of the Empowering Healthy Business, Cal Wilder is joined by Lindsay Jeros, Director of Cloud Accounting at SmartBooks, to break down accounting best practices specifically for marketing agencies. Marketing agencies often grow fast—but without the right accounting structure, owners struggle with profitability, hiring decisions, pricing, and cash flow. This episode explains how to build a clean financial foundation that supports smarter decision-making. In this episode, you’ll learn: How to structure a chart of accounts for marketing agencies Why revenue should be segmented by service line (SEO, PPC, media, etc.) How to separate direct labor vs overhead for real profitability Contribution margin vs gross profit (and why it matters) How to use Labor Value Multiple (LVM) for hiring decisions Gross vs net revenue when reselling third-party media How to account for client ad spend correctly When agencies need to move from cash to accrual accounting How accruals smooth revenue and payroll distortions Key financial metrics every agency should track Project-level and client-level profitability analysis Staffing decisions: W-2 vs contractors vs part-time Budgeting vs forecasting (and why forecasts matter more) Why a 12-week rolling cash forecast is so valuable Proactive tax planning for pass-through agencies Multi-state payroll and tax compliance considerations #marketingagency #accounting #cashflow #profitability #BusinessFinance