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In this episode filmed inside the 40 Tons Justice Row activation at NECANN Boston 2025, 40 Tons co-founder Corvain Cooper sits down with Dr. David Cunic, founder of UCS Advisors, for a straightforward conversation on what cannabis entrepreneurs need to understand before they raise capital or build out their business. Dr. Cunic shares practical insights from over 20 years in the industry, across markets like Las Vegas, Denver, Portland, and New Jersey. The discussion focuses on real business readiness, the importance of networking, and why unbiased advisory matters — especially in a space where too many founders take advice from people with their own interests in mind. He breaks down the difference between consulting and advising, why UCS never takes equity, and how they've helped 71 companies secure investor offers in the last two years. For anyone entering the cannabis industry — particularly justice-impacted founders — this episode is a reminder to slow down, get educated, and build smart. 🔑 Key takeaways from David and Corvain include: What separates an advisor from a consultant Why unbiased support matters when you're raising capital How UCS Advisors provides free tools to assess investor readiness The role of networking and preparation in cannabis business growth If you're working in the cannabis space, trying to raise funds, or navigating your first business — this conversation is worth your time. Title Sponsor of the 40 Tons Justice Row at NECANN Boston 2025: HPI Canna 📌 Chapters: 0:00 – Intro at NECANN Boston 2025 0:16 – Meet Dr. David Cunic: Founder of UCS Advisors 0:44 – The Role of Networking in Cannabis Business 1:30 – Dr. Cunic’s Industry Background: Vegas to Maine 2:00 – No More Hype Money: What Founders Need to Know 2:40 – Why UCS Doesn’t Take Equity or Advisory Shares 3:33 – The Reality Check Most Entrepreneurs Need 4:12 – Free Investor Readiness Quiz & Tools 5:02 – The Importance of Giving Back in Cannabis 6:15 – 71 Companies Funded — Without Hype 6:29 – Final Thoughts on Building with Intention 🔗 Helpful Links: 40 Tons Foundation: https://40tonsfoundation.org Donate Here: https://givebutter.com/40Tons UCS Advisors: https://ucsgreatness.com Other Sponsors: Alibi Cannabis, New Leaf EA, New Holland Group, On Point Power 🎥: Stoner Shenanigans Interviewed By: Corvain Cooper, Co-Founder, 40 Tons We appreciate everyone who made this interview possible. Learn more about our work and take action at the 40 Tons Foundation.