Ep 48: 2026 Influencer Marketing Predictions скачать в хорошем качестве

Ep 48: 2026 Influencer Marketing Predictions

In this conversation, Danielle Wiley and Casey Benedict discuss the challenges of year-end client demands, the evolving landscape of marketing predictions for 2026, and the importance of creative concepts in influencer marketing. They explore the shift towards lo-fi content, the rise of creators building their own communities, and the anticipated comeback of long-form content. The discussion also touches on the trend of social-first product drops and the need for brands to adapt to these changes in the marketing ecosystem. Takeaways Clients often underestimate the time needed for content approval during the holiday season. Bolder and more creative concepts are emerging in marketing strategies. Lo-fi content is becoming more effective than highly produced content. Creators are increasingly building their own communities outside of traditional platforms. Long-form content is making a comeback as audiences seek depth and context. Social-first product drops are gaining traction as a marketing strategy. Brands need to improve their branding strategies to stand out. Influencers can act as mini creative agencies for brands. Clients are looking for innovative and out-of-the-box ideas. The TikTok Shop presents challenges for brands launching new products.