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More than 110 years old, Schlemmer Brothers is a metalworks and retail hearth business that has been a mainstay of the Wabash community, spanning four generations of family ownership and employing countless Wabashians. Owner Kent Henderson, an engineer by trade, devotes most of his time to the thriving metalworks shop and entrusts one of his loyal employees, Kris White, to manage the retail side of the business. Amanda Brinkman and Robert Herjavec learn that the retail side, which sells hearths, grills, stoves, and fireplaces, along with installation and chimney sweeping services, struggles to hold its own, particularly during seasonal downturns. In Episode 5, Deluxe shows Schlemmer Brothers how to create a stronger identity for the retail business with a more refined strategy and a website design that better supports them all year long, helping them adapt and grow their customer base to endure for another hundred years in Season 1 of Small Business Revolution - Main Street. #SmallBusinessRevolution #Deluxe Subscribe to our YouTube channel: https://goo.gl/kVZveD Visit Here to Learn More: http://smallbusinessrevolution.org/ Follow us on Facebook: / smallbizrev Follow us on Twiiter: / smbizrevolution Follow us on Instagram: / smallbusinessrevolution Championed by Deluxe and hosted by chief brand and communications officer, Amanda Brinkman with Shark Tank star Robert Herjavec; the Small Business Revolution is a movement created to shine a spotlight on the vital impact that small businesses have on our economy, our communities and our daily lives. Independence. Originality. Belief in the bold experiment. Now more than ever, the passionate values that built America drive millions of our local businesses.