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Dr. Will Morris is Chief Medical Officer at Tennr. He's also a practicing hospitalist, a former hospital CIO, and former Chief Medical Officer at Google. In this episode, Dr. Morris explains the full referral lifecycle, why most referrals end up in a black hole for patients, and how intelligent triage and closed-loop communication can match patients to the right provider at the right time. 00:00 Introduction 01:47 What does Tennr do? 02:42 What is the self-pay referral experience like? 05:48 Is waiting for "Dr. Famous" always the right move? 06:24 What's the difference between a formal and informal referral? 11:13 Why do referrals disappear into a black hole? 13:34 How does closing the referral loop benefit everyone? 17:41 Can Tennr solve the Dr. Famous wait time problem? 24:44 What is "The Goal" and why does it apply to healthcare? 34:01 What does a Tennr implementation actually look like? 36:44 Do health systems that use Epic already have this solved? 40:11 If you could change one thing about RCM, what would it be? Learn more about Tennr: https://tennr.com Connect with Dr. Morris on LinkedIn: / mowilliam --- Listen and subscribe: YouTube: • Understanding Healthcare with Zack Kanter Spotify: https://open.spotify.com/show/6cyz5Ja... Apple Podcasts: https://podcasts.apple.com/podcast/un... RSS feed: https://feeds.transistor.fm/understan...