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The logical place to start your data analytics journey is where you’re likely to achieve the fastest and most significant bottom-line benefits: Customer Profitability. In this video, Cognition360 President and Co-Founder, Ken Davis, takes your under the hood of the Cognition360 Customer Profitability Report to show you how it works. Dive into an analysis of the profitability of a single customer, broken down by the Agreements the customer has, the Projects underway, Time and Materials, and products bought by that customer. See how you can use your own business rules and criteria to rank all of your customers. This type of analysis lends itself nicely to a typical ABC-type analysis. We can categorize what an ideal customer looks like and help you develop strategies to move all your customers up the rankings. Want to find out more about Cognition360 for your business? We'd love to show you! Book a demo today: https://cognition360.com/demo-request/