Aari Embroidery: How an Indian Craft Shaped Global Couture — Then Lost Its Name скачать в хорошем качестве

Aari Embroidery: How an Indian Craft Shaped Global Couture — Then Lost Its Name

Aari Embroidery is one of the most influential techniques in global couture — yet its origins are rarely named, and the hands behind it remain largely unseen. In this episode of 5-in-1 Mayaani Talks, I explore the Indian embroidery technique known as Aari, a hook-based method that shaped embroidery traditions across Europe and the global fashion industry — later renamed Tambour embroidery, erasing its cultural roots in the process. In this video, we explore: • How Aari embroidery works, and why the speed of the hook reflects years of training and embodied skill • Why speed does not equal disposability — and how Aari remains a form of slow-made fashion, even when executed quickly • How this Indian craft travelled globally and was renamed, disconnecting it from its origins • The role Aari embroidery has played in shaping haute couture and luxury fashion worldwide • Why the makers — often women — are rarely credited, despite being the backbone of the couture industry I also ask an important question: Can true luxury exist if the hands behind it remain unseen? This conversation is about more than embroidery — it’s about visibility, respect, heritage, and redefining what luxury really means in today’s world. Because your jewellery should always be more than just an afterthought 🦚 With love, Megha ❤️🙌🏾🌞🦚 Xx About Mayaani Jewellery Mayaani Jewellery is a conscious fine jewellery brand rooted in Indian heritage. Each one-of-a-kind piece is handcrafted using seed beads, upcycled materials, and slow, intuitive artistry — honouring both the maker and the wearer. 🌐 Website: https://www.mayaanijewellery.com 💍 Bespoke Bridal Jewellery: https://www.mayaanijewellery.com/pages/bes... 📖 Journal: https://www.mayaanijewellery.com/blogs/the... #aariembroidery #fashionheritage #slowfashion #decolonisingfashion #sustainableluxury