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Most negotiators think a "win" means getting a bigger piece of the pie. They’re wrong. Data from over 35,000 negotiations reveals a shocking truth: even the most experienced professionals leave up to 42% of a deal's value untouched. This isn't just a minor oversight—it’s a massive waste of resources that could be yours. In this video, we introduce the award-winning SMARTnership model, created by Dr. Keld Jensen (ranked #2 Global Guru on Negotiation). For the first time, this world-class strategy is coming to Paris on August 21–22, 2026. What you’ll discover in this Masterclass: Identify the "Ghost Value": How to find the 42% that others miss. Beyond Win-Win: Why traditional negotiation is dead and what replaced it. Immediate Leverage: Practical tools for CEOs, lawyers, and high-stakes negotiators to apply the moment they walk out the door. Stop settling for what you "deserve" and start getting what you actually negotiate. 📍 Paris, France 📅 August 21 & 22, 2026 🎤 Featuring: Dr. Keld Jensen https://smartnership.org/paris2026/ Join us and change the way you negotiate forever. #Negotiation #DrKeldJensen #SMARTnership #BusinessStrategy #WealthCreation #ParisEvents #NegotiationSkills #CEO