ICE 2026 Marketing Decoded x Endorphina: Viral Campaigns and Entertainment-First Brand Building скачать в хорошем качестве

ICE 2026 Marketing Decoded x Endorphina: Viral Campaigns and Entertainment-First Brand Building

Welcome to our second episode of Marketing Decoded, our special series from ICE Barcelona 2025! 🎮✨ In this episode, Irina Veselkova, Head of Marketing at Endorphina, reveals how creative campaigns drive viral engagement and brand awareness in iGaming. 🎬 Presented by Excellent Expo | Produced by iGaming Real Talk in collaboration by iGaming Republic 🔑 Key Points: ✅ The Roach Challenge: how to turn a "disgusting" theme into viral LinkedIn content (130+ posts in 5 days) ✅ Event marketing as month-long campaigns, not just 3-day activations ✅ Building brand through entertainment: from 9K to 20K LinkedIn followers in one year ✅ Team collaboration: why company-wide buy-in matters for campaign success ✅ Award-winning pre-marketing: Clarion's Best Pre-Marketing Campaign at ICE Barcelona 2025 Quick takeaway: Build campaigns that give people creative freedom to participate, even those who don't usually post will engage 💡 Like, subscribe, and share your favourite B2B iGaming marketing insight! #marketingdecoded #endorphina #roachchallenge #brandbuilding #igamingb2b