Fuck The Poor - Pilion Trust Adverts & Commercials Archive скачать в хорошем качестве

Fuck The Poor - Pilion Trust Adverts & Commercials Archive

Charity asks Londoners to put their money where their mouths are in controversial ‘Fuck The Poor’ campaign The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement. Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. The film of the social experiment is being posted on youtube on 7th April and will be released in cinemas later in the month. The campaign message is: “We know you care. Please care enough to give.” Media: Ambient Agency: Publicis London Category: Charities & appeals Brand: The Pilion Trust Country: United Kingdom Creative Director Andy Bird Art Director Jolyon Finch Copywriter Steve Moss Agency Producer Sam Holmes/Colin Hickson Photographer Production: Super Goober Director Jonathan Pearson Producer Adam Dolman Editor Toby Conway Hughes at Marshall Street Post Production Absolute Sound Design Wave Typographer Andy Breese DoP Peter Bathurst The Ambient Advert titled Fuck The Poor was done by Publicis London advertising agency for brand: Pilion Trust in United Kingdom. It was released in the Apr 2014.