AI Isn’t Killing Creativity — It’s Changing Who Controls Culture скачать в хорошем качестве

AI Isn’t Killing Creativity — It’s Changing Who Controls Culture

AI is transforming media—but not in the way most people think. From film and music to festivals and global culture, this Davos panel explores how AI is reshaping creativity, creator economics, and cultural influence. Industry leaders discuss why AI is best understood as a new tool (not a replacement), how streaming has turned music into a 100-year annuity, and why licensing, compensation, and credit are foundational to the future of creative work. We also look beyond Hollywood and Silicon Valley—examining how festivals use AI to build real-world community, how global genres like Latin music, K-pop, and Afrobeats are redefining pop culture, and why culture—not technology—is still the ultimate connective tissue. This is a grounded, honest conversation about AI, creativity, ownership, and what comes next for media.