Wavemaker’s Global Innovation Head on learning, inspiration, and the potential of new technologies скачать в хорошем качестве

Wavemaker’s Global Innovation Head on learning, inspiration, and the potential of new technologies

Sarah Salter is the Global Head of Applied Innovation at WPP agency Wavemaker, and has been named by Campaign as one of the UK advertising industry's most well-known and authoritative voices on innovation. In this fascinating episode, Sarah discusses the power of conversations as a path to learning, always looking in new and different places for inspiration, and the potential of new technologies such as NFTs to drive brand and consumer value.    Google Firestarters is a series of insightful conversations with the interested and interesting of the advertising, marketing and innovation communities, focusing on the areas of challenge and opportunity in the industry. This series of conversations builds off the back of almost 60 live events which were run over 10 years at Google. Google Firestarters is commissioned by Think with Google.    At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, we’ll be sharing the latest data we’re exploring from our Google Ads Research & Insights team, trends we are tracking in the marketing industry, and insights we’ve uncovered, with perspectives from across the advertising industry. We hope you’ll subscribe and follow along!   Did you know that Think with Google Firestarters is now available as a podcast? Listen in to your favourite episodes here: https://goo.gle/firestarterspod 00:00 Introduction 01:53 Question 1: Biggest career learning 09:20 Question 2: Biggest career mistake 14:05 Question 3: Key change in marketing/advertising  25:35 Question 4: Key prediction for the future of marketing/advertising  40:05 Question 5: Question you wish I’d asked