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AI is no longer a futuristic concept — it’s fast becoming a competitive necessity. But while awareness is high, execution often lags behind. Many organizations are struggling to translate AI buzz into real business outcomes, particularly in sales and marketing where the pressure to deliver results is constant. In this session, Anil Shah, CEO of CloudFronts, and Marie Wiese, CEO of Marketing Copilot, will chart a clear roadmap to help go-to-market teams evolve from AI exploration to AI activation. Drawing from real-world experience in deploying Microsoft Business Applications and AI solutions, they’ll break down what it takes to operationalize AI — from aligning data and systems to building internal buy-in and defining clear business use cases. Expect a grounded, practical discussion that moves beyond theory. You’ll learn: What it means to be an AI-First Microsoft Partner How to identify and prioritize high-impact use cases across the customer lifecycle How to align Microsoft tools like Copilot with broader sales and marketing strategy Whether you’re AI-curious or already experimenting, this session will equip you with the insight and structure you need to drive meaningful innovation — and measurable results. About CloudFronts CloudFronts is a global AI- First Microsoft & Databricks Partner for Business Applications, Data & AI, helping teams and organizations worldwide solve their complex business challenges with Microsoft Cloud, AI, and Azure Integration Services. We have a global presence with offices in U.S, Singapore & India. Since its inception in 2012, CloudFronts has successfully served over 200+ small and medium-sized clients all over the world, such as North America, Europe, Australia, MENA, Maldives & India, with diverse experiences in sectors ranging from Professional Services, Financial Services, Manufacturing, Retail, Logistics/SCM, and Non-profits. Please feel free to connect with us at transform@cloudfronts.com